AI assistants most often recommend Skype for VoIP providers in 🇬🇧 United Kingdom (English), naming it in 83% of the buyer questions we tested, followed by RingCentral and Zoom. We asked an AI model the questions buyers ask about VoIP providers and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Skype | 5/6 (83%) |
| 2 | RingCentral | 4/6 (67%) |
| 3 | Zoom | 3/6 (50%) |
| 4 | BT Cloud Phone | 2/6 (33%) |
| 5 | VoIPStudio | 1/6 (17%) |
| 6 | Voipfone | 1/6 (17%) |
| 7 | Gradwell | 1/6 (17%) |
| 8 | VoIPfone | 1/6 (17%) |
| 9 | Zoom Phone | 1/6 (17%) |
| 10 | Vonage | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 10/6/2026. A proxy for how AI assistants describe this category.
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