AI assistants most often recommend Adidas Ultraboost for athletic shoes in 🇺🇸 United States (English), naming it in 83% of the buyer questions we tested, followed by New Balance Fresh Foam and Nike Air Max. We asked an AI model the questions buyers ask about athletic shoes and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Adidas Ultraboost | 5/6 (83%) |
| 2 | New Balance Fresh Foam | 5/6 (83%) |
| 3 | Nike Air Max | 4/6 (67%) |
| 4 | Nike Air Zoom Pegasus | 1/6 (17%) |
| 5 | Brooks Ghost | 1/6 (17%) |
| 6 | ASICS Gel-Kayano | 1/6 (17%) |
| 7 | Nike Air Zoom Alphafly Next% | 1/6 (17%) |
| 8 | Adidas Adizero Adios Pro | 1/6 (17%) |
| 9 | New Balance Fresh Foam 1080v12 | 1/6 (17%) |
| 10 | Nike LeBron 20 | 1/6 (17%) |
| 11 | Adidas Trae Young 1 | 1/6 (17%) |
| 12 | Nike Metcon 7 | 1/6 (17%) |
| 13 | Reebok Nano X1 | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇺🇸 United States (English). Updated 10/20/2026. A proxy for how AI assistants describe this category.
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