AI assistants most often recommend Nordstrom for fashion retail in 🇺🇸 United States (English), naming it in 100% of the buyer questions we tested, followed by Macy's and Target. We asked an AI model the questions buyers ask about fashion retail and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Nordstrom | 6/6 (100%) |
| 2 | Macy's | 6/6 (100%) |
| 3 | Target | 6/6 (100%) |
| 4 | Bloomingdale's | 5/6 (83%) |
| 5 | Old Navy | 3/6 (50%) |
| 6 | Anthropologie | 3/6 (50%) |
| 7 | Free People | 3/6 (50%) |
| 8 | Amazon Fashion | 3/6 (50%) |
| 9 | ASOS | 2/6 (33%) |
| 10 | TJ Maxx | 2/6 (33%) |
| 11 | H&M | 2/6 (33%) |
| 12 | Zappos | 1/6 (17%) |
| 13 | Zara | 1/6 (17%) |
| 14 | Forever 21 | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇺🇸 United States (English). Updated 9/21/2026. A proxy for how AI assistants describe this category.
Is your brand missing — or want to climb the AI rankings?
Check your brand's AI visibility free →