AI assistants most often recommend Merrell Moab for hiking gear in 🇺🇸 United States (English), naming it in 50% of the buyer questions we tested, followed by The North Face Venture 2 Jacket and The North Face Borealis. We asked an AI model the questions buyers ask about hiking gear and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Merrell Moab | 3/6 (50%) |
| 2 | The North Face Venture 2 Jacket | 2/6 (33%) |
| 3 | The North Face Borealis | 2/6 (33%) |
| 4 | Patagonia Tres 3-in-1 Parka | 2/6 (33%) |
| 5 | Merrell Moab 2 Mid Waterproof | 1/6 (17%) |
| 6 | CamelBak Crux Hydration Pack | 1/6 (17%) |
| 7 | Black Diamond Spot Headlamp | 1/6 (17%) |
| 8 | Osprey Talon | 1/6 (17%) |
| 9 | Black Diamond Trail Ergo | 1/6 (17%) |
| 10 | Merrell | 1/6 (17%) |
| 11 | Keen | 1/6 (17%) |
| 12 | The North Face | 1/6 (17%) |
| 13 | Patagonia | 1/6 (17%) |
| 14 | Columbia | 1/6 (17%) |
| 15 | Osprey | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇺🇸 United States (English). Updated 9/24/2026. A proxy for how AI assistants describe this category.
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