AI assistants most often recommend Betterment for robo advisors in 🇺🇸 United States (English), naming it in 100% of the buyer questions we tested, followed by Wealthfront and Schwab Intelligent Portfolios. We asked an AI model the questions buyers ask about robo advisors and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Betterment | 6/6 (100%) |
| 2 | Wealthfront | 6/6 (100%) |
| 3 | Schwab Intelligent Portfolios | 6/6 (100%) |
| 4 | Vanguard Personal Advisor Services | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇺🇸 United States (English). Updated 6/12/2026. A proxy for how AI assistants describe this category.
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