AI assistants most often recommend Brooks Ghost for running shoes in 🇺🇸 United States (English), naming it in 83% of the buyer questions we tested, followed by Asics Gel-Kayano and Nike Air Zoom Pegasus. We asked an AI model the questions buyers ask about running shoes and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Brooks Ghost | 5/6 (83%) |
| 2 | Asics Gel-Kayano | 4/6 (67%) |
| 3 | Nike Air Zoom Pegasus | 3/6 (50%) |
| 4 | Nike Vaporfly | 1/6 (17%) |
| 5 | Nike Air Zoom | 1/6 (17%) |
| 6 | ASICS Gel-Kayano | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇺🇸 United States (English). Updated 9/8/2026. A proxy for how AI assistants describe this category.
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