AI assistants most often recommend Cetaphil Gentle Skin Cleanser for skincare in 🇺🇸 United States (English), naming it in 83% of the buyer questions we tested, followed by Neutrogena Hydrating Facial Moisturizer and La Roche-Posay Toleriane Ultra Fluid. We asked an AI model the questions buyers ask about skincare and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Cetaphil Gentle Skin Cleanser | 5/6 (83%) |
| 2 | Neutrogena Hydrating Facial Moisturizer | 3/6 (50%) |
| 3 | La Roche-Posay Toleriane Ultra Fluid | 3/6 (50%) |
| 4 | Dermalogica Daily Microfoliant | 2/6 (33%) |
| 5 | Olay Regenerist Micro-Sculpting Cream | 2/6 (33%) |
| 6 | Neutrogena Hydro Boost Water Gel | 1/6 (17%) |
| 7 | EltaMD UV Clear Broad-Spectrum SPF 46 | 1/6 (17%) |
| 8 | Neutrogena Hydro Boost | 1/6 (17%) |
| 9 | Neutrogena | 1/6 (17%) |
| 10 | Cetaphil | 1/6 (17%) |
| 11 | CeraVe | 1/6 (17%) |
| 12 | CeraVe Moisturizing Cream | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇺🇸 United States (English). Updated 9/2/2026. A proxy for how AI assistants describe this category.
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