AI assistants most often recommend Cetaphil Gentle Skin Cleanser for skincare in 🇺🇸 United States (English), naming it in 67% of the buyer questions we tested, followed by Olay Regenerist Micro-Sculpting Cream and Neutrogena Hydro Boost Water Gel. We asked an AI model the questions buyers ask about skincare and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Cetaphil Gentle Skin Cleanser | 4/6 (67%) |
| 2 | Olay Regenerist Micro-Sculpting Cream | 4/6 (67%) |
| 3 | Neutrogena Hydro Boost Water Gel | 3/6 (50%) |
| 4 | Dermalogica Daily Microfoliant | 3/6 (50%) |
| 5 | EltaMD UV Clear Broad-Spectrum SPF 46 | 2/6 (33%) |
| 6 | Neutrogena Hydrating Facial Moisturizer | 2/6 (33%) |
| 7 | La Roche-Posay Toleriane Ultra Fluid | 2/6 (33%) |
| 8 | Cetaphil Moisturizing Cream | 1/6 (17%) |
| 9 | Neutrogena | 1/6 (17%) |
| 10 | Cetaphil | 1/6 (17%) |
| 11 | CeraVe | 1/6 (17%) |
| 12 | Olay Regenerist | 1/6 (17%) |
| 13 | La Roche-Posay | 1/6 (17%) |
| 14 | CeraVe Moisturizing Cream | 1/6 (17%) |
| 15 | Differin Acne Treatment Gel | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇺🇸 United States (English). Updated 10/2/2026. A proxy for how AI assistants describe this category.
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