SEO earns a spot in a ranked list of links. GEO (Generative Engine Optimization) earns a mention inside the AI's answer — often with no list at all.
With AI Overviews on a majority of Google searches and hundreds of millions on ChatGPT and Perplexity, buyers increasingly get one synthesized answer. If the AI doesn't name you, you lose the customer before any link is clicked.
GEO rewards clear entity definitions, question-and-answer formatting, comparison content, and citable facts — the things AI can lift directly. See the GEO playbook.