Answer Engine Optimization (AEO) — closely related to Generative Engine Optimization (GEO) — is the practice of structuring content so AI answer engines cite you. With AI Overviews on up to 60% of Google searches and hundreds of millions using ChatGPT and Perplexity weekly, AEO is the new front line of search.
SEO earns clicks from a ranked list. AEO earns mentions inside a single AI answer — often with no list at all. Being "page one" means nothing if the AI never names you.
Clear entity definitions, question-and-answer formatting, comparison content, and citable facts. See the full GEO playbook.